Department of Marketing

The Marketing industry is highly challenging and requires sound theoretical and practical knowledge in order to excel in the practice of the profession.

The goal of the National Diploma in Marketing is to produce technicians who can effectively perform a range of functions and meet the needs of manpower in Marketing

Requirement

This is a 2-year national diploma program that is approved and accredited by the National Board for Technical Education (NBTE) and the Federal Ministry of Education. The courses available under the National Diploma are Electrical/Electronic Engineering, Computer Engineering, Computer Science, Accountancy, and Statistics

The objective of the program

The National Diploma Programme in Marketing is aimed at producing diplomates with appropriate theoretical and practical knowledge to efficiently carry out middle-level marketing activities in industry, public service, and as entrepreneurs.

Course Curriculum

ND 1 First Semester:

ACC 111 ( PRINCIPLES OF ACCOUNTS 1), BAM 111 ( INTRODUCTION TO BUSINESS), COM 111 ( COMPUTER APPRECIATION), MKT 111 ( FUNDAMENTALS OF MARKETING 1), MKT 112 ( BUSINESS MATHEMATICS 1 ), MKT 113 ( PRINCIPLE OF LAW), MKT 114 ( PRINCIPLES OF ECONOMICS 1), PAS 111 ( PRINCIPLES OF PURCHASING), BAM 123 ( INTRODUCTION TO SOCIAL PSYCHOLOGY)

ND 1 Second Semester:

PAS 211 ( PRACTICE OF PURCHASING), MKT 122 ( BUSINESS MATHEMATICS 2), MKT 124 ( PRINCIPLES OF ECONOMICS 2), MKT 126 ( PRINCIPLES OF SELLING), COM 121 ( COMPUTER APPRECIATION 2), ACC 121 ( PRINCIPLES OF ACCOUNTS 2), MKT 121 ( FUNDAMENTAL OF MARKETING 2), MKT 123 ( CONSUMER BEHAVIOUR), EED 126 ( INTRODUCTION TO ENTREPRENEURSHIP)

ND 2 First Semester:

BAM 211 ( PRINCIPLES OF MANAGEMENT), MKT 212 ( BUSINESS STATISTICS 1), MKT 211 ( MARKETING MANAGEMENT 1), EED 216 ( PRACTICE OF ENTERPRENEURSHIP), MKT 213 ( MARKETING ENVIRONMENT), MKT 214 ( RESEARCH METHODOLOGY), ACC 212 ( COST ACCOUNTING 1), MKT 215 ( INTRODUCTION TO ADVERTISING & PUBLIC RELATIONS)

ND 2 Second Semester:

MKT 221 ( MARKETING MANAGEMENT 2), MKT 222 ( RETAIL & WHOLESALE MANAGEMENT), MKT 229 ( INTEGRATED MARKETING PROJECT), MKT 223 ( CONSUMER BEHAVIOUR 2), MKT 224 ( INTRODUCTION TO E-MARKETING)